Service Description

Service Description Results-driven Social Media Manager with expertise in creating content strategies that increase visibility, engagement, and sales. Skilled at analyzing performance metrics, developing innovative campaigns, and building strong online communities. Adept at working with startups and established brands to deliver measurable results through data-backed strategies, storytelling, and trend-driven content. Skills ● Social Media Strategy: Content Calendars, Campaign Planning, Community Management, Influencer Collaborations ● Content Creation: Copywriting, Short-form Video Scripts, Graphic Design Coordination, Storytelling ● Platform Expertise: Instagram, LinkedIn, Facebook, YouTube, TikTok, Twitter (X), Pinterest ● Advertising & Growth: Paid Ads (Meta, LinkedIn), A/B Testing, Audience Targeting, Hashtag Research, SEO for Social ● Analytics & Tools: Meta Business Suite, Google Analytics, Hootsuite, Buffer, Canva, Later, Notion, Trello ● Design Tools: Canva Pro, Adobe Spark, Figma (basic) ● Project Management: Deadline Management, Cross-functional Collaboration, Client Reporting Experience Social Media Manager (Freelance – Present) ● Grew Instagram accounts by 200% in under 6 months through tailored content and engagement strategies. ● Increased LinkedIn engagement rate by 3x for B2B clients using thought-leadership posts and carousel storytelling. ● Developed and executed paid ad campaigns that generated 5k+ qualified leads. ● Managed social media calendars, influencer collaborations, and performance reporting for multiple brands simultaneously. Digital Marketing & Social Media Executive | [Happy Self Publishing] (Jan 2020 – Aug 2023) ● Created and managed multi-platform campaigns for 15+ clients across e-commerce, SaaS, and lifestyle industries. ● Boosted brand visibility through targeted ad campaigns and influencer partnerships. ● Produced analytics reports to track KPIs and optimize campaigns for maximum ROI. Content Strategist | [Indian Spicebox] (2018 – 2020) ● Built engaging narratives and brand messaging for clients. ● Increased organic reach by 120% through trend-based content and consistent posting. Education Bachelor’s Degree in Computer Science Engineering, Anna University