Service Description

Creative and strategic social media & UX writing specialist with 7+ years of experience crafting engaging content that ignites conversations and elevates user experiences. Adept at translating complex ideas into clear, user-friendly language for diverse platforms. Passionate about building brand voices and communities through compelling storytelling and microscopy. Skills • Social Media Writing: Content Strategy, Community Management, Paid Advertising, Storytelling, Content Calendars • UX Writing: Microcopywriting, User Research, Information Architecture, Prototyping, Inclusive UI/UX Copywriting, Accessibility • Content Marketing: Email Marketing, SEO Writing, Blog Writing, Landing Page Copy • Project Management: Agile Methodologies, Communication, Deadline Management • Tools: Figma, Google Docs, Adobe XD, Miro, Webflow, Storybook • SEO Tools: Ahrefs, Moz, Google Search Console, Ubersuggest • A/B Testing Tools: Google Optimize, Optimizely, Crazy Egg, Facebook Ads Manager, LinkedIn Campaign Manager • Other Tools: Hootsuite, Buffer, SocialBee, ContentCal, CoSchedule • Design Tools: Canva and Figma Experience • Social Media & UX Writing Specialist (Freelance - Present) • Grew Instagram follower base by 35k+ in 3 months for an Influencer User account through strategic content creation and community engagement. • Developed a social media campaign utilising email newsletters that garnered over 5,000 reposts. This helped improve and increase brand awareness and brand value. • Collaborated with design teams to craft user-centred narratives/Storytelling and microcopy for mobile app launches, ensuring seamless user journeys. • Increased website traffic by 30% for a NYC-based SaaS company through targeted social media campaigns and SEO-optimized blog posts that addressed user pain points. Utilized keyword research tools like SEMrush & Soolve to identify relevant search terms and A/B tested headlines and CTAs to maximise click-through rates. • UX Writer & Content Design Specialist | Keon Designs (Jan 2021 - Aug 2023) • Oversaw brand voice consistency across 8+ major clients in various industries, ensuring a unified social media presence. • Partnered with design teams to develop user-friendly content strategies for product launches and events, driving social media engagement. • Reduced bounce rate on a complex Software Company by 15% through user-friendly descriptions. Education Masters in International Studies (2018)